Pretty long, I remember once reading about a Chinese program to promote their country's domestic production, the main idea is the program made ​​the comment, "The Chinese use Chinese goods is patriotic". A few years ago I also saw Vietnamese excited about the campaign "Vietnamese people use Vietnamese goods priority" is to support the Government launched.

Capital advantages of raw materials, labor and land to the developing countries has been known by a different name - the world's factory. Vietnam and China are in that position for many years, now and at least continue in the near future. When local products are of long standing close look; factories springing up all over the place as well as a significant number of farmers now become factory workers, would be wise to promote the consumption from the domestic market. Considering the purposes of society, I say the two programs are identical. But if you look to the business perspective with buyers who are not necessarily for sale.

Perhaps when buying products, each with their own reasons for their choice. Patriotism capital is only one reason. With these easy to hold, grasp, measurable, cost and quality comparisons easier, people tend to choose what they see cheap, beautiful and quality instead towards a heart or belief invisible. When measuring the difficulty and the price difference - enough to feel the value of the intangible things like patriotism, national spirit new thought. So suddenly not that marketing theory based on patriotism, national pride (Patriotic Marketing) only applies to a certain number of cases.

Referring to the above shows, the movement of Vietnam with the word "priority" is extremely reasonable. Consumers only priority for cabinet in case they have to consider the price and value. All comparisons are lame, especially between countries that love is abstract - not something measurable and specific count is value for money as the Chinese program.

Economists believe that consumers do not have to spend money to buy the product, which is the value of the product purchased. The product is a piece of meat, homemaker worth spending money to use for meals; girl bought a dress is purchased to cover up the body effect, buying the dress look more confident; also with the coffee drinkers quit a few dozen thousand to buy not only delicious taste of this water thing, but also buy the whole experience, feeling relaxed, feeling served, even buying all seats for 1-2 hours.

When internal actions are consumer social support, and call state associated with patriotism, it has become an experience to be considered for value added products. Smart consumers will pay attention to both price and value instead insisted choose to buy a product because the price of domestic goods every patriot. Personally, I always have an estimate, if the value of the internal (+ values ​​correspond patriotism) equal to or more than the value of foreign goods I choose domestic products.

This primer is the capital of the business people. Because the concepts of price and value (use value and exchange value, tangible and intangible values​​) are taught basic first year for all college students in Vietnam.

I think the Vietnamese people excited with a foreign label, there was inevitably caught between their needs and the product's value. Even curiosity satisfied, satisfied feeling of a luxury high-end brands ... also is the law of value and not worth condemning. Thought, surely the Vietnamese people drink a cup of coffee from America, maybe they have found the taste, comfort or space feel more modern position can be much higher ... !

Vietnam marketing world today is not too unfamiliar with the customer insights. This task is part of market research or customer relationship in every business. A brand despite all the manufacturing or service industry, before giving the market a new product, companies need to understand what customers desire, need and a minimum of its products that meet it or not, before further mentioned that as tectonic building needs for users. Customer demand which is driven by thoughts, feelings, motivations, desires and expectations of them. These factors will vary in different conditions such as age, education level, income and living environment ... can be based on research or innate agility, good business is always the providing consistent value to customers' tastes or more. Inherent value or tangible invisible, but it is all the reason why people are willing to spend money.

Perhaps the lesson about price and value is never even small things you want to say to the macro as internal and external competition, campaign supporters, or even patriotism of a cup coffee. If calmly at her early lessons, Vietnamese business people will never feel the secret department, mass panic when foreign companies are accounted position in the hearts of consumers in Vietnam.

Which is easy to criticize, new understanding is difficult. Instead of evaluating fond of foreign consumers, prefer West, Love Train, Japanese poems ... or just call purchase with confidence and love of country, our country must have enough business intelligence, excessive alertness and also too understand our fellow citizens to know how to bring them the real value awaits. In return, Vietnamese consumers capital demanding but always with a very easygoing fellow, they were ready to call a cup of Vietnamese coffee instead of coffee exchange.

source: http://vnexpress.net/